I love make up. Who doesn’t? All kinds of make up, make up brands, make up stores and make up bloggers are cashing in on the forever fade. What makes it so popular to women?
Being in the fashion industry I have analyzed this very carefully. Women would rather spend a whopping $75 on an eye shadow palette then on clothing. You have to ask yourself why? The answer is social media status and selfies. Makeup is a small luxury for everyone and in high demand on everyones social media outlets.
However, you don’t have to have great clothes to have a great selfie, but makeup is a huge plus with the exciting colors, cool palette names and endless ways to apply all the shimmer and shine That is why the makeup industry is so popular and it does not look like it is letting up anytime soon.