In High Heels We Trust Part 2

After I wrote Part 1 of In “High Heels We Trust” I started to worry that women may think I am being to harsh in my thinking of how women should dress today. I would never tell women how to dress that is not my right to do. I am not against athletic wear and understand that looking good at the gym is very important because it is part of being fashionable. Our fashion crisis is not because we want to look good at the gym. That actually is a good thing and we should continue to pride ourselves in keeping in shape and looking good too.

The problem is we have taken our athletic wear and turned it into the street and forgotten what real fashion is. What confuses women too is that every fashion designer has gotten in on the trend, not because they love designing leggings over a dress but because of money. It has become a billion dollar industry and designer workout wear is vogue. Big name designers, national brands, and online sites have cashed in on the craze. Why then have women traded in  heels for running shoes?  There are a number of reasons for the change in wardrobe preferences. One answer is status and power. Status of  investing in work-out apparel and the power that workout seems like a very high priority. It is easier to wear. It shows off every curve or no curves that a woman could possibly have. This new trend in fashion can cost a lot of money too and women are not afraid to spend it. It is not uncommon for women to spend over a $100 on one pair of leggings.

The problem with all the craze of athletic wear is women are forgetting the sexuality of dresses, heels, and makeup. Women are beginning to believe they look much sexier to men and other women in leggings, sports bras, and running shoes over fashionable outfits. I have seen women in makeup, lipstick with hair all done up and wonder why they would go to those measures and fall short on their fashion choices.  Women are forgetting how to dress and are not feeling motivated to do so. We need to celebrate femininity and bring back having fun being women again.

Tamara, Founder

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